Digital visibility

Digital visibility is how easily customers find your business online — in Google Search, on Google Maps and, more and more, in answers from ChatGPT, Perplexity and Google's AI Overviews — and whether what they find makes them get in touch.

We treat it as one system: search, maps, your website, content and AI search, measured by the enquiries they bring in.

Your website today

Answer in 30 seconds and see where you are losing customers.

  • Google SearchDo you appear in Google when people search for your services?
  • Google MapsIs your Google Business Profile complete and up to date?
  • Technical SEODoes your website load quickly and without errors on a phone?
  • ContentDoes each of your services have its own page?
  • AI searchDo ChatGPT or Google's AI mention you when asked?
  • Conversion trackingDo you know how many enquiries your website brings each month?
  • ReviewsDo you have recent Google reviews, and do you reply to them?

Answer the questions to see your result.

Request a free audit

What it includes

  • Google Search — technical and on-page SEO, so your pages can be found and understood.
  • Google Maps and local search — your Google Business Profile, local signals and reviews.
  • AI search visibility — clear, structured information that AI assistants can read and cite.
  • Website and conversion — pages that turn visits into calls, forms and quote requests.
  • Content — service pages, guides and answers to the questions your customers ask.
  • Measurement — analytics and conversion tracking, reported in enquiries rather than vanity numbers.

Google Maps and local visibility

For a local business, the map is often the first result a customer sees.

  • Google Business Profile — categories, business details, opening hours, services and products.
  • Photos and posts — kept current, so the profile looks like a working business.
  • Reviews — an easy way for happy customers to leave a review, and a reply to every review.
  • Consistent details — the same name, address and phone everywhere your business is listed.
  • Local pages — only for places you really serve, never thin copies for every town.

AI search visibility (AEO / GEO)

More and more people ask Google's AI Overviews, ChatGPT, Perplexity, Gemini, Claude or Copilot instead of scrolling through results. These assistants answer from sources they can read and trust.

We make your business easier for them to understand and cite:

  • clear, consistent information about who you are, what you do and where;
  • service pages that answer the question in their first lines;
  • FAQ answers written in plain language;
  • structured data that matches the visible page;
  • local signals and references that confirm the facts.

No one can promise that an AI assistant will recommend a particular business. What we improve is your chance of being found, understood and cited.

A website that brings enquiries

Getting found is only half of the job. The page must turn that attention into an enquiry.

  • a clear structure, so visitors reach the right service quickly;
  • usability and speed on phones;
  • pages for your most important services;
  • clear calls to action — call, message, request a quote;
  • short forms that are easy to fill in;
  • conversion tracking, so every call and every form is counted.

We can improve your current website or build a new one — the audit shows which makes more sense.

Content

Search engines and AI assistants can only show what is written down. We plan and prepare:

  • service pages, one for each service;
  • pages for the places you really serve;
  • articles and guides that answer customers' questions;
  • frequently asked questions;
  • examples of real work;
  • posts and updates for your Google Business Profile.

How we measure results

A report is only useful if it tells you whether more customers got in touch. We track:

  • visits from Google Search and where they land;
  • visibility for the searches that matter to you;
  • views, calls and direction requests from Google Maps;
  • calls, forms and quote requests from the website;
  • which pages bring the most enquiries;
  • mentions and citations in AI answers, where they can be measured.

How the work happens

  1. Audit — we review your website, your Google Business Profile and your presence in AI search. Free.
  2. Research — how your customers search, who your competitors are, what the market looks like.
  3. Foundations — technical errors, speed, tracking.
  4. Pages — built or improved, starting with the most important services.
  5. Local presence — Google Business Profile, reviews, consistent details.
  6. Content — answers, guides, examples of your work.
  7. Measurement — calls, forms and enquiries.
  8. Continuous improvement — based on what the numbers show.

Frequently asked questions

What is digital visibility?

How easily customers find your business online — in Google Search, on Google Maps and in AI assistants such as ChatGPT — and whether what they find makes them get in touch. It covers SEO, your Google Business Profile, content, your website and measuring enquiries.

What is the difference between SEO and local SEO?

SEO improves how your website ranks in Google's ordinary results. Local SEO targets searches with a place in them — “near me” or in a particular town — and Google Maps, where your Google Business Profile, reviews and consistent business details decide the result.

What is Google Business Profile optimisation?

Completing and maintaining your Google Business Profile: the right categories, details, opening hours, services and products, photos, posts and replies to reviews. It is the profile people see on Google Maps and beside the search results.

How long does SEO take?

Some improvements — such as fixing technical errors or completing your Google Business Profile — can take effect sooner. Stronger rankings usually build over months. After the audit we tell you what to expect in your market.

Can you guarantee first place in Google?

No. No one can guarantee a position in Google — Google itself warns against such promises. We can remove what holds you back, build what Google and your customers look for, and measure the result in enquiries.

What are AEO and GEO?

AEO (answer engine optimisation) and GEO (generative engine optimisation) mean preparing information about your business so that AI assistants — Google's AI Overviews, ChatGPT, Perplexity, Gemini — can understand and cite it: clear facts, direct answers, structured data and consistent signals.

Can my business appear in ChatGPT or AI search?

It can, but no one can guarantee it — the assistants choose their own sources. What we do is improve the chances: your business described clearly and consistently, your pages answering questions directly, and the facts confirmed by other sources.

Do I need a new website?

Not necessarily. The audit shows whether your current website can be improved, or whether a new one would do the job better and for less.

Do you manage Google Ads?

Paid advertising is not part of this service. We work on the visibility you do not pay for per click: search, maps, content and AI search.

How do you measure results?

By what matters to your business: calls, forms and quote requests from your website and Google Maps, visits from search and which pages bring them. Where it can be measured, mentions in AI answers too.

Can you work with my existing website?

Often, yes. The audit shows what can and cannot be improved on your current website and platform.

How much does it cost?

It depends on your website, your market and the work needed. The audit is free; after it you receive a specific proposal and quote.