Guides & Resources
Practical guidance on print, materials and branding — how to choose the right option, how to prepare your files and what to expect from production.
11 articles
LatestHow to choose the right type of stickers and labels for your business
A sticker looks like a simple product until you have to choose the material, size, shape, application and method of placement. A bottle label, a window sticker and a roll label for a production line can look alike on screen but solve very different problems.
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Window branding: vinyl, perforated film or frosted film?
A shop window can advertise, show what the business offers and add privacy to the interior all at once. That is why the choice of film should start from the goal.
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Large-format printing: vinyl, mesh, backlit and when each is used
In large-format printing the choice of material depends on the location, the structure, the lighting and the way the graphics need to be seen.
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POS materials for shops: making the product more visible at the point of sale
In store, the decision to buy often happens right in front of the product. POS materials help direct attention, communicate a promotion and organise the space visually.
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Workwear and team apparel: how to plan your team's branding
Team apparel has to look consistent, but it also has to suit the work your team actually does.
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Vehicle branding: what to know before printing and installation
A vehicle can carry a consistent brand presence every day. For a good result, though, the graphics have to be developed for that specific vehicle rather than being an enlarged business card or banner.
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How to prepare a print file without unpleasant surprises
Good print production begins before the machine. The file has to be checked and adapted to the specific product and production process.
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Event marketing materials: a practical checklist for consistent branding
At an event your brand meets visitors in many places at once: at the entrance, on the wayfinding, at the stand, on the team and in the items people take home with them.
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How to choose promotional gifts people will actually use
A good promotional product is not simply an object with a logo on it. It needs a reason to stay with the person after the campaign or the event.
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Corporate print: building a consistent visual identity across every material
Corporate identity does not live in the logo alone. It shows up in the business card, the document, the folder, the presentation material, the clothing, the vehicle and the physical space.
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Business cards that make an impression: design and print preparation
A business card is a small format, but identity, legibility and quality of preparation all have to work within it at once.
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