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Event marketing materials: a practical checklist for consistent branding

At an event your brand meets visitors in many places at once: at the entrance, on the wayfinding, at the stand, on the team and in the items people take home with them.

At an event your brand meets visitors in many places at once: at the entrance, on the wayfinding, at the stand, on the team and in the items people take home with them.

That is why the materials are better planned as a single system.

Before the event

Prepare the core visual identity, the key messages and a list of formats. If design or adaptation is needed, PrintVes offers graphic design, prepress and corrections.

Visibility in the space

For exhibitions and events the catalogue includes roll-up banners, X-banners, flags, large-format posters and other visual communication solutions.

Materials for visitors

Flyers, brochures, catalogues and invitations can carry the more detailed information that does not belong on a large banner.

Team and identification

The textile category includes event accessories, t-shirts, sweatshirts, jackets, vests and other items that help make your team easy to recognise.

Promotional products

Pens, keyrings, mugs, flasks, USB drives, cotton bags and other products can be part of the campaign when they serve a clear purpose.

Checklist

  • core visual identity;
  • entrance and wayfinding communication;
  • stand and banners;
  • printed information materials;
  • team branding;
  • promotional items;
  • production-ready files;
  • deadlines and delivery.

Next step

Send a short brief for the event and a list of the materials you already know you need. That way the individual products can be planned as one visual system.

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