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POS materials for shops: making the product more visible at the point of sale

In store, the decision to buy often happens right in front of the product. POS materials help direct attention, communicate a promotion and organise the space visually.

In store, the decision to buy often happens right in front of the product. POS materials help direct attention, communicate a promotion and organise the space visually.

Floor stickers and graphics

These can be used for promotions, wayfinding and communication in retail spaces.

Signs

Shop signs communicate the identity of the business and help make the physical space recognisable.

PVC vinyl stickers

The catalogue describes these as weather-resistant and suitable for interior and exterior applications.

Shelf talkers and stoppers

These work immediately next to the product and can highlight specific offers or information on the shelf.

Wobblers

A flexible in-store advertising tool that adds a visual accent around the product.

Displays

Custom displays present products in retail and promotional environments and can form part of a larger campaign.

Think in systems, not single items

A retail campaign might combine the window, floor graphics, shelf communication, displays and printed materials. When they all share one visual system, the brand looks far more consistent.

Next step

Describe the shop, the product and the places where you want the communication to appear.

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